Process
All projects go through the same 3-part process:
01. Research
On the strategy call, we identify the strengths and weaknesses of your existing brand identity in relation to the desired objectives. Afterwards, the creative brief will be drafted and sent over for approval and the possicle creative directions are developed.
02. Design
After establishing our creative direction, we arrive at the right solution within three rounds of designing. The deck for each round is presented via video call
03. Implement
Brand guidelines will be developed and prepared for internal distribution, helping to maintain a consistent appearance across all projects. We conclude with the Offboarding & Asset Transfer, when all design assets will be sent via WeTransfer. For the Plus + Pro packages, and follow-up call is set up to discuss strategy for consultation and additional asset creation.
Other
When should my brand identity be redesigned?
When should my brand identity be redesigned?
Ask yourself these 5 questions about your branding:
1. Does our brand identity reflect who our company is today?
2. Does our brand identity match the quality of the rest of our company?
3. Does our brand identity reflect how we want our company to be remembered?
4. Does our brand identity align with the story our company wants to tell?
5. Does our brand identity distinguish our company meaningfully?
2. Does our brand identity match the quality of the rest of our company?
3. Does our brand identity reflect how we want our company to be remembered?
4. Does our brand identity align with the story our company wants to tell?
5. Does our brand identity distinguish our company meaningfully?
If you couldn't (confidently) say Yes all 5 times, it's time to make some changes.